Unlocking Your Digital Income: 15 Profitable Products to Sell on Social Media

Social media presents an incredible opportunity to turn your skills, passions, and creativity into real income. But it takes strategy!

Rather than only posting content and hoping for engagement, with the right digital product offerings you can build a following of customers who pay you directly. Talk about passive profits with purpose!

In this comprehensive guide, I’ll outline 15 of the hottest digital products selling right now that you can produce yourself and promote through social media channels.

Whether you’re a coach, artist, chef, designer, writer or hobbyist, you likely have untapped knowledge that others will readily purchase. Let’s unlock your profit potential, one post at a time!

Digital Product #1: Informational eBooks

One of the most accessible products to create and self-publish online is a helpful, educational eBook. This can be nonfiction on topics like health, personal development, business, or niche hobbies. Fiction eBooks also attract devoted readers when done well.

The beauty of self-publishing online is speed and simplicity. Using Amazon Kindle Direct Publishing or Draft2Digital, you can take a completed manuscript and turn it into an official eBook within days.

Begin marketing it heavily on your social channels immediately after publishing, while continuing to gradually build your eBook catalog over time. Consistently publish teasers, reviews, giveaways and reader testimonials socially to gain an audience.

Digital Product #2: Online Video Courses

For coaches, consultants and experts with specialized knowledge to share, online courses are the perfect way to teach your skills at scale. You don’t need to be tech-savvy. With just your webcam, you can easily record video lessons.

Use platforms like Teachable, Thinkific or Podia to quickly build a polished course website that handles video hosting, course delivery, secure payments and more. These tools make selling and monitoring enrollment easy.

Once your course is built, promote enrollment links all over social media. Consider offering a free intro course or webinar to entice sign-ups for your paid option. You’ll quickly gain students eager to learn from you.

Digital Product #3: Meal Plans and Recipe Bundles

Food-focused social media accounts thrive when they diversify into selling related digital products beyond just sharing free recipes. Think meal planning guides, printable recipe eBooks, custom menu packs and online cooking classes.

Organize your most requested recipes into balanced weekly meal plans or dietary-specific bundles (gluten-free, keto, etc.) that home cooks will happily purchase for convenience.

For recurring income, offer monthly subscriptions that deliver new recipe collections or meal plans digitally each week. Promote your offerings through mouth-watering food photos and cooking videos.

Digital Product #4: Customizable Workout Plans

The online fitness space continues growing rapidly. While lots of free content exists, customized workout plans tailored to the needs of busy people sell incredibly well. Especially when programs adapt to fit any schedule or home gym.

Film yourself instructing various workout styles – HIIT, strength training, yoga flows, etc. Then compile the workout videos into packages or bundles that buyers can license and do anytime.

Selling digital access rather than physical DVDs simplifies delivery and lets you scale sales. Promote your fitness plans through social channels targeting health-conscious individuals. Consider freebie workout previews. Offer packages catering to yoga moms, frequent travelers, gym rats and more. Customization is key!

Digital Product #5: Budgeting Templates and Resources

Money management is a topic that universally appeals. Everyone wants to understand finances better and get ahead. That’s why digitally selling tools and resources to help people budget, save and pay off debt can be wildly successful.

Create instruments like personal budgeting templates, financial planning workbooks, paycheck breakdown calculators, debit vs credit explainers, debt payoff trackers and more.

Compile your offerings into beginner bundles and ebooks that simplify intimidating money topics. Promote your resources on finance and mom-focused social communities who will find immense value in your digital tools.

Digital Product #6: Adult Coloring Books and Printables

Detailed coloring books and printable pages for adults continue rising in popularity for their meditative benefits. The trick is creating designs for niche audiences beyond basic mandalas.

Convert your own art, hand lettering, nature drawings, architecture sketches, fashion illustrations or other unique concepts into black-and-white printable coloring books tailored to specific interests.

Sell your finished digital coloring books individually or in discounted sets centered around themes like fashion, architecture, gardening, cats, dogs, landscapes and more. Target social sites related to your niche. Share your most eye-catching sample pages.

Digital Product #7: Font Packages

For graphic designers, bloggers, social media creators and anyone needing polished fonts, premium typography sells extremely well. But attach your unique spin.

Spend time designing your own suite of complimentary fonts in themes like boho, minimalist, retro, handwritten, elegant, or display/script combos.

Bundle your fonts together into packages tailored to different aesthetics and purposes then sell multi-font downloads directly on your site. Promote them heavily on design and blogging communities who constantly hunger for beautiful new fonts.

Digital Product #8: Resume & Cover Letter Templates

Jobseekers need resume help constantly, especially entry-level applicants new to crafting resumes themselves. Offer gorgeous resume templates pre-built in Microsoft Word, Canva or Illustrator formats to simplify their process.

Create templates tailored to different industries, experience levels and aesthetics that job applicants can purchase and plug their own details into. Include matching cover letters.

Target social sites like LinkedIn to attract young professionals or recent grads needing resume designs that stand out and get results. Consider screening resumes yourself for an extra service!

Digital Product #9: Craft Patterns and DIY Plans

Crafty creators have an insatiable appetite for fresh new project inspiration. Capitalize on this by selling your own patterns, templates, and DIY guides.

Compile popular craft designs you’ve perfected for sewing, knitting, crochet, quilting, paper art, embroidery, jewelry making, and more. Format patterns professionally for quick digital delivery.

Market pattern bundles by craft type at competitive rates. Run sales on your site and advertise through craft social networks. Share eye-catching product images and behind-the-scenes creator shots to gain an audience.

Digital Product #10: Stock Photos and Graphics

Photographers and designers can resell their work infinitely by licensing through stock sites. But focus first on building your own portfolio of high-quality, niche designs, objects, backgrounds, scenes or stylized photos.

Photograph lifestyle concepts, nature close-ups, cityscapes, interior spaces, workspace ideas, food arrangements, and other visually commercial themes. Then compile into boutique stock packs around topics.

Promote your expanding stock catalog through photo-focused social media groups and hashtags. Consider exclusives like free samples or sales only for your followers. This converts social connections into paying customers.

Digital Product #11: Organizational Printables

One of the easiest digital products to create with just basic software are printable templates for organization and planning. Think planners, habit trackers, budgeting sheets, project lists, calendars, and more.

Design cute and functional printable PDFs tailored to in-demand organization needs like cleaning schedules, savings plans, meal prep ideas, homework charts, exercise logs and so on.

Sell printables individually then bundle sets around user themes like teachers, parents, fitness buffs, travelers, brides-to-be, health nuts and more. Promote smart printables through organization social accounts.

Digital Product #12: Writing Guides and Prompts

Writers constantly seek resources to spark ideas and improve their craft. Create materials that get their creative juices flowing.

Develop engaging writing prompts, story idea generators, character development questions, poem visualizations, journaling topics and exercises for overcoming writer’s block.

Format prompts and exercises into theme-based ebooks or prompt libraries. Sell access directly from your website and market materials heavily on sites frequented by writers. Consider using free samples or giveaways to gain happy subscribers.

Digital Product #13: Party and Wedding Design Templates

Event planning is hugely time-consuming. Simplify the lives of party hosts by designing coordinated digital decorative suites for weddings, birthdays, holidays, baby showers, parties and other events.

Create matching invitations, signs, menus, favor tags, greeting cards, photo backdrops, and any other stationery they need for beautiful events – all for digital download.

Sell full ready-to-use decoration packs centered around specific events or themes. Promote your Etsy-like shop through party-focused social media and online communities. Busy hosts will buy!

Digital Product #14: Guided Meditation Recordings

Seeking inner peace is universal! Offer your services as a virtual meditative guide through downloadable audio tracks focused on mindfulness, gratitude, focus, relaxation, confidence, sleep and more.

Record 10-30 minute guided meditation MP3s distilled from your own mindfulness journey and insights. List for individual purchase then bundle recordings into themed meditation programs.

Share short clips and testimonials on social media channels focused on mindfulness, personal growth, mental health, etc. Position yourself as an uplifting wellness authority.

Digital Product #15: Motivational Speeches and Self-Help

Your story or life experiences could inspire others to new heights! Record motivating keynote-style videos and audio clips then license for download.

Share your wisdom through short digital speeches on confidence, resilience, embracing change, loving yourself, letting go of limiting beliefs and more transformational topics.

Compile your talks into libraries or bundles focused on motivation, inspiration, personal development or professional/entrepreneurial success. Promote them as helpful tools for speakers and coaches too!

Tips For Digital Product Domination

The opportunities to turn your passions, knowledge and creativity into profitable digital product income through social media are truly endless. The key is consistency. Start with your niche expertise and build new offerings over time.

Market new products heavily with compelling messaging, incentives and advertising across all your social channels. Provide stellar customer service and over deliver on value so your audience can’t help but talk about your brand.

Don’t get overwhelmed trying to master multiple products at once. Start with 1-2 solid offers, prove yourself through quality, then expand your digital catalog from there.

Remember, informational products require no physical inventory. You simply create then duplicate them digitally as sales roll in. Put in the upfront work to design valuable offerings and you’ll reap recurring rewards.

Now I’d love to hear from you in the comments! What type of digital product could you envision yourself creating and selling online? Social media is waiting for you to share your knowledge and talents profitably. You’ve got this!